Why create a Hot Air Balloon Program?

Exciting: Hot Air Balloons produce excitement! That excitement attracts and holds, the viewers' attention. More than five million spectators annually attend hundreds of balloon events nationwide, and many millions more witness their presence in the skies over urban centers all over North America and Europe.

Broad Appeal: Hot Air Balloons are universally fascinating, regardless of the spectator's age, income, gender, or occupation. As such, they are not limited to select demographic profiles.

Flexibility: Hot Air Balloons can be employed in an infinite number of promotionally effective ways, unparalleled by any other medium (aerial or otherwise).

Advertising: Hot Air Ballons can funtion as giant, colorful, and dynamic floating billboards that carry the sponsor's identity over the population below, generationg enormous exposure among thousands (or even millions) of spectators. Alternatively, they may be tethered at a key location, funtioning as a living billboard at peak traffic events.

Strong Retention: The retention rate for Coporate Hot Air Balloons is very strong. Respondents easily name corporate balloons with accuracy.

High Impact: Hot Air Balloons have real impact and offer advantages that conventional advertising methods lack. When was the last time you saw someone take a photograph of a billboard, or speak with wonder and excitement about a television advertisement? Have you ever received a picture of your newspaper advertisement replicated in a hand-drawn rendition colored by a child? Hot Air Balloons make a genuine impact on those who witness them.

Cost Effective: According to studies, a balloon appearance will generate publicity value of seven times the actual direct cost of staging the balloon promotion. In relation to Newspaper, Outdoor, Radio and TV media, Hot Air Balloon advertising rated as having the lowest cost per thousand among the five types. Malcolm Forbes once exclaimed, "Balloons, for what they cost, have given us more prommotional value than a hundred times as much spent on advertising"*

*vis-a-vis Magazine,December, 1987, pg 72.